Hyves is a Dutch social networking website that was launched in
2004; the same year as Facebook. Hyves was disbanded in 2013; due
to falling participation from it's users. Hyves was free to use,
but did have the option of paying for premium features. From 2004-2008,
Hyves was a social phenomenon in Holland: with nearly a 1/3 of the
population creating an account, and many prominent individuals:
like the Dutch Prime Minister.
Hyves was co-founded by three individuals in 2004:
- Floris Rost van Tonningen
- Koen Kam
- Raymond Spanjar
The co-founders of Hyves also created the following websites: IEX.nl
and soople.nl. Floris Rost van Tonningen and Raymond Spanjar met
at university, and whilst studying they created the investment website
IEX.nl. At a later date they met Koen Kam, and together, they launched
Hyves on the 10th of October, 2004. The name of the website 'Hyves'
was picked instead of 'Hives' - as in Bee Hive - because that domain
name was already registered.
Hyves grew in popularity, year on year, from 2004-2010: peaking
at ten million members in 2010; Hyves was sold to Telegraaf Media
Group in 2010. From 2010-2013, Hyves popularity reached a plateau:
with Facebook and Twitter attracting a large amount of Dutch users.
In 2013, the owner of Hyves, Telegraaf Media Group, announced that
the Hyves.nl domain would be disbanded, and the social networking
website would become defunct. In 2013, hyvesgames.nl was launched:
which is a social gaming website.