ISP stands for Internet Service Provider: which is a company
responsible for providing access to the Internet. There are
hundreds of ISPs operating in the UK, and, as you would expect,
some are good, some are bad, some are small, and some are
large. Providing access to the Internet is big business, with
large ISPs regularly running national advertising campaigns
in the UK media. The largest ISPs advertise on television
- such as Plusnet, BT, TalkTalk.
Finding customers, is, of course, a vital part of business,
and, obviously it is for Internet Service Providers. Probably
more so for an ISP, because, once a customer has signed up
for a contract with an ISP, they tend to stay with that ISP
for years, if not, a decade. An ISP usually has to perform
particularly poorly to make a customer leave; as switching
ISP is somewhat time consuming; similar to switching banks.
Part of e-commerce is affiliate schemes, where companies
will pay third party websites a commission for finding them
a customer. Out of all the affiliate schemes, ISPs pay nearly
the highest commission; alongside financial services - for
the reason highlighted above, once an ISP has a customer,
they keep them for a long time and make a good deal of profit
out of them.
Therefore, a whole sector has developed online for finding
ISPs customers; this sector is highly competitive. ISP "comparison"
"compare" engines - provided on websites - is a
popular way of both providing users with a useful service
and finding ISPs new customers. ISP comparison websites will
compare ISPs in two broad categories,
1. Price 2. Speed
ISP comparison is such a lucrative business, there are even
comparison engines who advertise nationally to drive users
to their websites; these sites usually compare financial products