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ISP Comparison

ISP stands for Internet Service Provider: which is a company responsible for providing access to the Internet. There are hundreds of ISPs operating in the UK, and, as you would expect, some are good, some are bad, some are small, and some are large. Providing access to the Internet is big business, with large ISPs regularly running national advertising campaigns in the UK media. The largest ISPs advertise on television - such as Plusnet, BT, TalkTalk.

Finding customers, is, of course, a vital part of business, and, obviously it is for Internet Service Providers. Probably more so for an ISP, because, once a customer has signed up for a contract with an ISP, they tend to stay with that ISP for years, if not, a decade. An ISP usually has to perform particularly poorly to make a customer leave; as switching ISP is somewhat time consuming; similar to switching banks.

Part of e-commerce is affiliate schemes, where companies will pay third party websites a commission for finding them a customer. Out of all the affiliate schemes, ISPs pay nearly the highest commission; alongside financial services - for the reason highlighted above, once an ISP has a customer, they keep them for a long time and make a good deal of profit out of them.

Therefore, a whole sector has developed online for finding ISPs customers; this sector is highly competitive. ISP "comparison" "compare" engines - provided on websites - is a popular way of both providing users with a useful service and finding ISPs new customers. ISP comparison websites will compare ISPs in two broad categories,

1. Price 2. Speed

ISP comparison is such a lucrative business, there are even comparison engines who advertise nationally to drive users to their websites; these sites usually compare financial products as well.

 

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