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Instagram is a video and photo sharing app and social networking service: it was launched in 2010, and founded by Kevin Systrom and Mike Krieger. Kevin Systrom is an American software engineer and Michel "Mike" Krieger is a Brazilian software engineer: they attended Stanford University together, and, after graduating, co-founded Instagram in San Francisco, United States (U.S) in 2010.

Instagram was initially launched as a photo sharing app (application) for mobile phones; however, it proved so popular that it expanded into video sharing. Instagram users tended to use smartphones - like the Apple iPhone and Android enables smartphones - and generated revenue from photo and video advertisement; advertisers tend to be big international companies, like: Disney, Lancome, and CW.

Instagram users primary use the service to upload photos and videos to social networking websites, like: Facebook, Tumblr and Twitter. Instagram allows users to create a public profile: so, it also incorporates elements of social networking into it's core service of photo and video uploading. However, Instagram remains, primarily, as an app for mobile users, and, is not a 'traditional' social networking service.

To date, Instagram is compatible with the following mobile platforms:

  1. iPhone
  2. iPad
  3. iPod Touch
  4. Android
  5. Blackberry 10
  6. Nokia-Symbian

Instagram was acquired by Facebook in 2012; two years after it's launch. Facebook paid $1 billion for Instagram, and promised that the service would remain standalone. Kevin Systrom, co-founder of Instagram, remains as CEO of the company (as of 2015), and he stated, in 2015, that Instagram has over 320 million active users.

The most controversial decision by Instagram was issued on the 17th of December, 2012. They altered their 'terms of use' to state that they reserved the right to sell users photos to third party companies; without compensation or any notification. Even though Instagram retracted the change to the 'terms of use', the damage was done, and many users switched to other video and photo sharing apps.


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